QLD Members' Lunch

Thursday 23 May. 12pm – 2pm

Proudly brought to you by Pitcher Partners

QLD Members' Lunch

DIY Culture: Team Building in the Digital Age
Join us as Karl Treacher, Group CEO of The Culture Institute of Australia, unpacks the groundbreaking DIY CultureSphere™ Kit, making sophisticated culture-shaping tools accessible to organisations of all sizes. Drawing from The Culture Institute’s extensive (20+ years) benchmarking database and proprietary IP, Karl will explore what really makes high-performance cultures tick in today's fast-moving business world. We'll take a deep dive into emerging AI Culture metrics and how they're revolutionising the way we think about organisational development.

You’ll walk away with practical insights into how AI is reshaping traditional cultural frameworks and creating exciting new possibilities for measurement and intervention. Whether you're leading a startup or a multinational, you'll discover how research-backed tools can accelerate your culture optimisation journey and see firsthand how these cutting-edge developments in AI-augmented culture-shaping can work within your unique organisational context.

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The Details

Date: Friday 23rd May, 2025

Time: 12pm - 2pm

Location: Sofitel Brisbane Central
Level 1, Lyon 2 Room
249 Turbot Street
Brisbane City QLD 4000

For enquiries: Call 07 3368 5200, or email: qldevents@ceoinstitute.com

Karl Treacher

Karl Treacher, Group CEO of The Culture Institute of Australia, is a seasoned experience engineer and culture strategist with over two decades of global expertise. Spanning 12 countries, his work focuses on transforming brands and workplaces to be more equitable, empathetic, and innovative. Karl's mission is to unlock human potential and drive positive societal change through organisational culture enhancement.

Karl's interdisciplinary background in ethnography and social science informs his unique approach to brand strategy and workplace culture. This perspective has been valuable in his work with some of Australia's most prominent companies, contributing to significant transformations in both branding and organisational culture. His insights have been shared through 60 published articles and speaking engagements at events like TEDx and CEDA.

As a trusted advisor, Karl has provided strategic guidance to a diverse array of influential figures, from CEOs and business leaders to Australian Olympians and State Premiers. These experiences have offered him valuable insights into leadership and cultural dynamics on an international scale, which he continually applies to enhance both brand strategies and organisational cultures.

Karl Treacher

Meet our Speakers

Anne Massey

Anne Massey

Bio to Follow

Kieran Perkins

Kieran Perkins

Bio to follow 

Simon Kuestenmacher

Simon Kuestenmacher

Simon Kuestenmacher is a Director and Co-founder of The Demographics Group based in Melbourne, Australia. Simon holds degrees in geography from leading universities in Berlin and Melbourne and worked for several years as a business consultant with KPMG Australia.


In 2017 Simon, together with Bernard Salt, co-founded The Demographics Group. The group provides specialist advice on demographic, consumer and social trends for business. Simon has presented to corporate, government and industry groups across Australia on demographic trends, consumer insights and cultural change in Australia. 

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